Visual Explanation - Project Statement

Project Statement
Mali Murphy

I am creating this info graphic for an article that talks about several types of shoes. The purpose of the visual explanation is to outline the four basic types of shoes the writer mentions.
The target audience is women, and more specifically women who really care about shoes. I think people who have read the article will find the information in the visual entertaining and helpful.
The goal of this image is to encourage the audience to continue to read the article and see how it reflects on the information in the graphic.
Obstacles I may face would be the audience having no interest in the info graphic and only want to read the copy in the article. They also might see that “4 groups” of shoes and “12 shoes” for different occasions don’t go together before seeing that the article talks specifically about brands and company styles.
The benefit of this image after the audience views it is a fun easy way to identify different shoes that some girls are interested in.
The info graphic is going to support the website the article is from and identify them as important names in fashion. It will show that they have the means to not only comment on fashion they see, but make a visual statement and recording of their observations.
The overall tone of the image will be informational, creative, and fashionable.