Week 3 Preliminary Critique

Open publication - Free publishing - More case study

Typebased Illustration - Ideas/Inspiration

My ideas...

Project Statement - Editorial

     This illustration is based on the new Discovery Pass and how it is making tourists and State Park visitors less inclined to visit and stay at Washington State Parks. Until autumn of this year, the payment system is confusing and expensive for residents and visitors alike. I disagree with the confusion and price hike, and I would like to create an illustration to fit the editorial.

     My target audience will be WA state residents who enjoy visiting the state parks and people who are interested in visiting the state this summer.

     I want my target audience to see how the Discovery Pass is confusing and out of place. It's creators had the wrong intentions and didn't think about making it easy for the customer/state park visitors. They had their minds working out the economical gains instead of the logical gains.

     Obstacles would be those in favor of the Discovery Pass and who feel it makes visiting state parks easier. Also, people who don't really understand the Discovery Pass and what it's for. People not even interested in outdoor activities, parking at trailheads, or camping would also not be interested.

     The key benefit from this illustration will be its clarification of the background behind the Discovery Pass and have the audience realize how confusing and unhelpful it will be until fall of this year - that's when rules for the pass and parking change and hopefully it will make more sense.

     This editorial image will support the message explained in the article itself. It helps illustrate how backwards the planning was for the Discovery Pass. Readers wouldn't expect to see an accountant working while camping. The ideals for the Discovery Pass make sense fiscally, but realistically they are confusing and not executed well.

     The overall tone is light and a bit sarcastic.

Editorial Illustration - Sketches

Here are my twelve rough concepts for the editorial drawing. I chose to do my drawing based on the Discovery Pass/State Park editorial from my previous post.

Editorial Research

Here are some links for articles that I found interesting.

Your Bus is Caught in Partisan Cross Fire
State Must Restore Guaranteed Education Tuition program's longterm solvency
or... WA is punching itself by increasing tuition.
Make it easy for people to pay for using state parks
or... the new Discovery Pass is scaring away out-of-state vacationers.


Here are a few illustrations that interested me as well.