Images - Final Project

Visual Explanation - Project Statement

Project Statement
Mali Murphy

I am creating this info graphic for an article that talks about several types of shoes. The purpose of the visual explanation is to outline the four basic types of shoes the writer mentions.
The target audience is women, and more specifically women who really care about shoes. I think people who have read the article will find the information in the visual entertaining and helpful.
The goal of this image is to encourage the audience to continue to read the article and see how it reflects on the information in the graphic.
Obstacles I may face would be the audience having no interest in the info graphic and only want to read the copy in the article. They also might see that “4 groups” of shoes and “12 shoes” for different occasions don’t go together before seeing that the article talks specifically about brands and company styles.
The benefit of this image after the audience views it is a fun easy way to identify different shoes that some girls are interested in.
The info graphic is going to support the website the article is from and identify them as important names in fashion. It will show that they have the means to not only comment on fashion they see, but make a visual statement and recording of their observations.
The overall tone of the image will be informational, creative, and fashionable.

Sketches for Visual Explanation

Sketches for 2 ideas, social media face off and 4 main shoe groups.

Visual Explanation Ideas

Starbucks Via Taste Promise

Facebook vs Google+ vs Twitter (Poll, look at results for image)

4 Reasons the Kindle is Dead, 4 Reasons It’s Not

Red Carpet Victim Shoes

Shoe Guide "4 main shoe groups"
heels
sandals
tennis shoes
men's slippers, women's slippers

Examples...

Project Statement - Type Illustration

I am creating a type-based illustration of a portrait of Heidi Klum. The purpose of this illustration is for a poster (or image on her website) to promote her businesses, fashion lines, and herself as the host of Project Runway.
The target audience for this illustration is the audience of Project Runway and other designers. Anyone who admires Heidi as a model, television host, or entrepreneur is the audience. I am also intending to attract any consumers of her multiple fashion lines (maternity, shoes, and teaming up with cosmetic companies).
The intent for this illustration is to attract an audience that may be interested in any of Heidi’s accomplishments. She prides herself on being knowledgeable in many areas of business and fashion and I would like this illustration to reflect, through type, her involvement or affect on each.
Obstacles that may prevent my message/intent from clearly being interpreted are people who only know Heidi through her involvement in Project Runway. People may not understand what else is being included in the illustration as it pertains to her work. If anything there may just be miscommunication over the illustration’s intent.
The benefit the audience will experience is more knowledge over Heidi Klum’s work. The illustration will clearly outline the different areas of fashion and business she is involved in and be more inclined to follow her work and see what she does.
Heidi Klum is involved in many areas of fashion, business, and pop culture and this promotional poster and image on her website will showcase her work and put a face to the influences she has.
The overall tone of the image is fun (because of the sayings or mention of Project Runway) and descriptive of her interests.

Week 4 - Final Editorial

Open publication - Free publishing - More editorial

Week 3 Preliminary Critique

Open publication - Free publishing - More case study